In development · Now taking reservations
Key House AI
Open the door to your next opportunity.
The AI assistant being built to welcome every real estate inquiry, gather the details, and hand you a clear lead report.
Today 9:47 PM
Hi, I'm thinking about making a move. Is Dana around?
Hi, thanks for reaching out! I'm the assistant for Dana Whitlock's business. Dana is with clients right now, so I'll gather a few details for her. Are you looking to buy, sell, or both?
Tap to answer as the visitor
- Source
- Website chat, 9:47 pm
- Looking to
- Waiting…
- Timeline
- Waiting…
- Selling
- Waiting…
- Buying
- Waiting…
- Best contact
- Waiting…
A short summary for Dana appears here when the conversation ends.
Sample conversation. Names and details are for illustration.
Selling
- 3 bd, 2 ba house in Beaverton
- Owned 9 years
- Wants a sense of value first
Buying
- 4 bd with a home office
- Near her kids' current schools
- Would like to sell before buying
"We've outgrown the house, but I don't want to move the kids mid-year."
For your first callTalk through timing a spring sale and a contingent purchase. She asked about home value; that's yours to discuss.
Buying. Selling. Both.
The first question sorts the move. The next ones fill in the details.
Sounds like you.
Your name, your service area, your way of greeting clients.
Hi, do you work in Beaverton?
Hi! I'm the assistant for Dana Whitlock Real Estate. Dana works across Beaverton, Hillsboro and Portland's west side. Are you thinking of buying, selling, or both?
Open after hours.
Designed so a 9:47 pm inquiry gets the same welcome as one at 9:47 am.
Tuesday, October 20
9:52
New lead: Elena R. is buying and selling. Report ready.
The relationship stays yours.
It opens the conversation. You take it from there.
Says what it isIntroduces itself as your assistant, never as you.
Gathers the basicsBuying or selling, timeline, preferences, needs.
Leaves the rest to youAdvice, pricing and every commitment.
How it works.
One evening inquiry, start to finish.
Someone reaches out
A message arrives through your website while you're at a listing appointment.
They're welcomed
The assistant says who it is and who it works for, then asks: buying, selling, or both?
Details are gathered
Timeline, the home they're selling, what they need next, and how to reach them.
You get a lead report
One organized summary, with what they said in their own words.
You call with context
Skip the basics. Start with their move and their next step.
The meaning behind KEY.
A key means access and a new beginning. It's also how the assistant works.
Keep people connected
A bridge between the person reaching out and the agent who will help them.
Engage with purpose
Relevant questions that uncover what someone actually needs.
Your next opportunity
Every first conversation ends with a clear next step for you.
Our mission
To help real estate professionals turn incoming inquiries into informed, personal conversations.
A real estate experience where every inquiry has a clear next step and every agent has the context to respond with confidence.
Questions? Answers.
Does it replace me?
No. It handles the first information gathering so you enter the conversation better prepared. The advice, the follow-up and the relationship are yours.
Will people know they're talking to an assistant?
Yes. It introduces itself as the assistant for your business in its first message and tells people you'll follow up personally.
What does it ask?
First, whether someone is buying, selling or doing both. Then their timeline, what they're looking for or selling, anything that shapes the move, and how they'd like you to reach them.
What's in a lead report?
Their goals sorted into buying and selling, their timeline and preferences, what they said in their own words, and a suggested place to start your first call.
Can it sound like my business?
Yes. It uses your name and service area and is set up to reflect how you talk with clients.
Is Key House AI available now?
It's in development, and testing with real inquiries is still ahead. You can reserve a spot today for $0. Nothing is charged until it passes testing with your business and we agree on a go-live date.
What does it cost?
Key House AI is the real estate edition of the BF Hughes Capture plan, starting at $1,000 a month. Most agents start with the 30-day pilot ($1,500), invoiced at go-live, not when you reserve. We agree on a target from your free audit; if the assistant falls short, the second 30 days are free. Full terms are on bfhughes.com.
Who owns the leads and conversations?
You do. Your contacts, conversations and lead reports belong to you, they're never sold, and you can ask for a full export at any time.
Who's behind Key House AI?
Key House AI is built by Bradley Hughes at BF Hughes, a client capture agency that helps local businesses answer every inquiry and book more clients.
Every opportunity deserves an open door.
We help open the conversation, organize the details, and keep the relationship in your hands.
$0 to reserve. Starting at $1,000/mo as part of the BF Hughes Capture plan, with a 30-day pilot invoiced at go-live.